Whether you love it, hate it, or feel indifferent toward it (after all, it’s just email, right?) email provides the chance to communicate with people all across the world in seconds, and you can also share pictures, links, files, and more through email.

The use of humor is an incredibly powerful marketing tool in the right hands, but in the wrong hands, the use of humor can result in disaster. The real issue with trying to use humor as a branding tool is that humor is subjective.

What’s funny to you may not be funny to your customers. If your sense of humor doesn’t match, you run the risk of creating cringe-inducing content, or worse, you end up alienating your audience altogether.

Posting to social media is vital these days if you run a business. In fact, for about the past decade or so, social media has become one of the largest and most important marketing assets a business can have.

Whether you operate a small retail shop on Main Street, you’re in charge of a regional plumbing business or you oversee the marketing for a multi-location manufacturing operation, you can’t afford to let social media posting slip your mind.

So, what’s the difference between content marketing and being a content creator? Well, while these two might seem like identical twins at first glance, they're more like cousins. Content creators and content marketing professionals need one another, but they both serve different purposes and do different things.

In this post, we’re going to:

• Take a deep dive into the differences and similarities between content marketing and content creation

• Explore how each one can benefit your digital marketing strategy

• Look at some scenarios in which one or both might be best to use