Case Study
Ground FX Landscaping & Water Features
About This Project
Ground FX Landscaping & Water Features is a landscape design firm serving Rock Hill, SC, and the surrounding areas.
Known for their custom landscaping, hardscaping, and water feature designs, the company relocated from Pennsylvania to the Carolinas, requiring a fresh approach to their digital presence.
Challenge
When Ground FX Landscaping & Water Features moved its operations to Rock Hill, SC, the company faced several challenges:
Relocation from Pennsylvania to Rock Hill, SC: The website and web presence needed a complete overhaul to reflect the new location and customer base.
Domain History and Incorrect Citations: The firm inherited a domain previously owned by a different company, resulting in outdated links and citations misdirecting potential customers.
Limited Local Visibility: As a newcomer to Rock Hill, the company was not appearing in local search results.
Strategy
Charlotte Content Marketing developed a comprehensive strategy focused on boosting Ground FX's local presence and online visibility:
Website Redesign: Collaborated with Ground FX leadership to update the site's design, structure, and brand voice.
Keyword Research & SEO: Conducted competitor analysis and targeted keyword research to build optimized content without cannibalizing search opportunities.
Content Development: Created service pages and launched a consistent blogging schedule to enhance topical authority.
Local Business Profile Management: Established and optimized the Google Business Profile for Rock Hill, ensuring accurate local representation.
Citation Cleanup: Identified and corrected online citations, removing outdated references to Pennsylvania and ensuring accurate NAP (Name, Address, Phone) data.
Result
Within six months, Ground FX Landscaping & Water Features achieved:
20% Increase in Online Visibility: The company saw a measurable boost in local search presence.
100+ Local Clicks & Dozens of Contact Requests: Potential clients began discovering and reaching out to Ground FX.
Consistent local engagement: Driving customer inquiries and booking requests.
Top Keyword Rankings: Targeted keywords secured high-ranking positions on Google.
Featured Snippet Attainment: Ground FX earned a coveted spot in Google’s Featured Snippet section for select local search terms.
Thanks to these improvements, Ground FX Landscaping & Water Features has expanded its operations in Rock Hill and even hired its first local partner since partnering with Charlotte Content Marketing.
“After working with Charlotte Content Marketing, we received more calls in four months than in the last four years combined. We recommend Charlotte Content Marketing to anyone who wants to engage customers and gain more visibility on the Internet.”
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