Case Study
Tamra Mahaffee Artwork & Photography
About This Project
This project required market research, SME interviews, and content development as well as SEO for Tamra Mahaffee Artwork and Photography LLC.
As an accomplished event, corporate, and children’s photographer serving Lancaster, SC, Tamra Mahaffee invested in content marketing to improve search engine rank for her site and gain new leads and customers.
Challenge
At the outset of this project, Tamra Mahaffee’s existing site was very light on content. No keyword research has been performed in creating the site’s content, and the site was not appearing within the top 100 results for any keywords.
Additionally, Tamra Mahaffee Artwork and Photography did not have a Google Local Business Profile, causing many opportunities to be lost to the competition.
Strategy
Charlotte Content Marketing met with the team at Tamra Mahaffee Artwork and Photography to discuss the company’s goals. We then conducted keyword research to find the best keywords with the right balance of competition, local value, and search volume to present to the client.
Once keywords were established, Charlotte Content Marketing created pages and wrote content for each web page at tamramahaffeeartandphotography.com. This content was optimized using SEO best practices for maximum impact and local reach in Lancaster, SC, and the surrounding service area.
Our team also created a Google Local Business Profile for Tamra Mahaffee Artwork and Photography. This process included choosing the right services to include as well as the areas to target for lead generation. We also worked with Tamra Mahaffee to garner dozens of 5-star reviews to improve search performance in Google Maps and search.
Result
As a result of our work, Tamra Mahaffee Artwork and Photography reached the first page of Google in a matter of weeks. Additionally, the client’s website can be found in the top spot for a number of the keywords chosen during our keyword research. The website now appears in search results above the competition where it formerly was not appearing at all, and the Local Business Profile we created regularly receives placement in the Map Pack alongside relevant local search results.
Best of all Tamra Mahaffee Artwork & Photography was able to QUADRUPLE the company’s ROI within a matter of weeks. Bookings have gone up, and Tamra had this to say about her experience with Charlotte Content Marketing:
“Just go ahead and make that call. You will not be disappointed. Content is perfectly written. As a busy business owner, I highly recommend you hire a professional that you trust to deliver your product and services. Andrew and his team at Charlotte Content Marketing gets the job done.”
