Case Study
Tamra Mahaffee Artwork & Photography
About This Project
Charlotte Content Marketing partnered with Tamra Mahaffee Artwork and Photography LLC to enhance the company's digital presence through content marketing and SEO.
This project involved market research, SME interviews, and strategic content development aimed at boosting search engine rankings and generating new leads for Tamra's photography services around the Charlotte Metro.
Challenge
Tamra Mahaffee's existing website lacked substantial content and had not undergone any keyword research, resulting in poor search engine visibility.
At the start of the project, the site did not rank within the top 100 results for any relevant keywords.
Additionally, Tamra Mahaffee Artwork and Photography did not have a Google Local Business Profile, missing critical opportunities to capture local search traffic and attract new clients.
Strategy
Charlotte Content Marketing began by meeting with Tamra Mahaffee to clarify business goals and identify target audiences. Our team then:
Conducted in-depth keyword research
Focused on terms with the right balance of competition, local relevance, and search volume.
Developed and optimized new content for each page of Tamra's website based on research
Tested and optimized the site to fully align with SEO best practices
In addition, we created a Google Local Business Profile for Tamra Mahaffee Artwork and Photography.
This process involved:
Selecting the most impactful service categories
Targeting key geographic areas for lead generation
Guiding Tamra in gathering dozens of 5-star reviews to further boost visibility on Google Maps and local search results.
Result
Our efforts produced impressive results for Tamra Mahaffee Artwork and Photography, increasing visibility and lead generation efforts:
First-Page Rankings: Within weeks, the website achieved first-page rankings on Google for multiple targeted keywords.
Top Search Spots: Several high-value keywords secured the #1 position in search results, placing Tamra’s website above competitors who had previously dominated the space.
Google Maps Visibility: The newly created Google Local Business Profile earned placement in the Google Map Pack, improving local search performance and driving more organic traffic.
Increased ROI: Most significantly, Tamra Mahaffee Artwork & Photography quadrupled its ROI within just a few weeks of launching the new content and local SEO strategies.
“Just go ahead and make that call. You will not be disappointed. Content is perfectly written. As a busy business owner, I highly recommend you hire a professional that you trust to deliver your product and services. Andrew and his team at Charlotte Content Marketing gets the job done.”
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