Case Study
OKE NICHOLS ENGINEERING INC
About This Project
Oke Nichols Engineering partnered with Charlotte Content Marketing to modernize its online presence and refresh its brand.
The project included a complete website redesign with interactive features, enhanced SEO, and integrated tools for client and talent engagement.
Alongside a branding refresh and custom video production, these updates helped position Oke Nichols Engineering for growth and increased visibility in a competitive market.
Challenge
Oke Nichols Engineering approached Charlotte Content Marketing (CCM) for a complete website design and development overhaul and branding refresh.
Their outdated website failed to represent the firm's professionalism and didn’t support the robust client experience desired by principals Ben Oke and Dylan Nichols.
Additionally, the firm wanted tools to attract top talent and enhance operational efficiency.
STRATEGY
Website Redesign
CCM collaborated closely with Oke Nichols Engineering to design a modern, user-friendly website that reflects the firm's innovative approach and Raleigh's contemporary aesthetic. Key updates included:
Interactive Image Galleries: Showcasing Oke Nichols Engineering’s portfolio and capabilities.
Enhanced Forms: Streamlined tools for collecting resumes to support the firm’s hiring goals.
Backend Support: Ensuring uninterrupted email service and smooth content migration during the transition.
SEO Optimization: Indexing new content for search engines while preserving the visibility of existing materials.
Integrated Project Management Tools: Allowing the firm to manage client relationships and invoicing directly through the website.
Branding Refresh
CCM collaborated on a rebranding campaign that included:
A refreshed tagline emphasizing client service and attention to detail.
Updated company colors that harmonize with the existing logo while giving it a fresh, modern feel.
Video Content Creation
To highlight the firm’s expertise and team spirit, CCM produced promotional video content featuring Oke Nichols Engineering’s projects and employees. These videos were integrated into the website to engage visitors and add value.
Result
Within weeks of the website launch, Oke Nichols Engineering experienced a 10x increase in visibility, now ranking prominently for relevant search terms. Other outcomes included:
Improved Recruitment: The enhanced website and branding have attracted top talent to support the firm’s growth.
Stronger Brand Identity: Employees and clients have embraced the new branding, solidifying the firm's mission and reputation.
Enhanced Client Engagement: The interactive galleries and updated web copy provide an engaging user experience, boosting client interactions.
Ongoing Support: CCM continues to provide monitoring, updates, and strategic guidance to ensure sustained success.
Oke Nichols Engineering is now well-positioned to expand its team and grow its impact across the Southeast.
“Charlotte Content Marketing was there every step of the way, guiding us and even providing question and answer templates to make it easier for my team to contribute content. Our new website is amazing, my whole team is excited about it, and we can’t thank CCM enough for their efforts.”
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