Trying to capture customer attention is harder and harder these days. The attention economy is tighter than ever, and it can feel like you’re a hamster on a runaway wheel creating marketing content just to keep up.

Content marketing sounds simple enough: Create great content, publish it, and watch leads come rolling in – Ugh! If it were only that easy.

While producing quality content and publishing are two of the keys to great content marketing, the way forward isn’t always a smooth experience.

In fact, there are a number of things business owners do that unintentionally sabotage their efforts and torpedo their results.

Why do marketing agencies require contracts? Is there a benefit for business owners to sign contracts with marketing agencies? CCM Founder Andrew Rusnak explains in our latest video.

If you’ve seen the latest Jaguar rebranding campaign, you’d be forgiven for thinking it was an ad for a Zoolander sequel. Filled with late-90s model-culture schlock, the spot seems like something from the mind of a college art major who just discovered Warhol.