In the realm of SEO, topical authority refers to a website's expertise and depth of information in specific subject areas. In a nutshell, you want your business’ website to be seen as THE authority on topics your customers are searching for. To do this, you need to establish topical authority.

If you’ve ever done research into any type of content marketing, you’ve probably been told to stick with a plan. At Charlotte Content Marketing, we agree that this is great advice, but we also know from experience that things don’t always work out the way you planned.

In the latest episode of The Charlotte Content Marketing Podcast, I discuss the issue of ethics in content marketing. More specifically, I cover the topic of omission and discuss whether leaving out information is unethical.

I believe this topic is crucial for all business owners. From enterprise-level corporations down to local retailers and everything in between, it’s vital to consider whether what you’re doing in your marketing is ethical or not.

In this post, we’re going to examine ethics in marketing as a general topic, but we’re going to look more into omission in marketing. I want all of our clients here at Charlotte Content Marketing to have a better understanding of what we consider ethical and unethical. Beyond that, however, I want to provide you with tips and some things to think about when it comes to content marketing and ethics.