Part of what makes live video so powerful is the personal connection it offers. When you realize that what you’re watching is happening in real-time, there’s a sense of belonging that puts you in the moment right alongside those on-screen.

Like with all things related to media and content, people want to relate to other people. This is one of the reasons why so many brands are turning away from AI-generated content these days. It’s just not the same when a machine tries to emulate human interaction, and your customers crave authenticity.

In our latest podcast episode, Charlotte Content Marketing Founder Andrew Rusnak discusses some of the unique aspects of content marketing for healthcare professionals.

He also points out some of the similarities between healthcare content marketing and content marketing for other industries to give a well-rounded view of some of the challenges and opportunities in content marketing.

In our latest video podcast, Charlotte Content Marketing Founder Andrew Rusnak walks through several scenarios in which content marketing may not be a wise investment for business owners.

The short and easy answer is that there is never a time when humans or the Internet will run out of content. Ever. Not in your lifetime, our lifetime, or any of your customers’ lifetimes. Unless the Internet shuts down or it becomes nothing but bots, there will always be fresh, new content for the web. Why?

We’re going to cover that more in-depth below, but the simple fact is that there is no way you can exhaustively cover a topic. Even once you’ve covered all of the basics and advanced topics surrounding a topic, new things are happening every day. Moreover, with over seven billion people on the planet, there are nearly limitless takes on different topics and billions of experiences and opinions.

Figuring out what types of content to include in a content marketing strategy can be tricky, so we’ve made it easy by compiling a list of some of the most helpful content to include in a content marketing strategy.

Every industry is different, and there are so many types of content out there, but not all of them will be useful to reach all kinds of customers. The truth is that what works for one industry may not work for another. This makes it all the more important to know what resources are available to craft a strategy that engages and retains your audience.