Content marketing is about connecting with audiences, and you can’t do that if your facts are flawed. Charlotte Content Marketing Founder Andrew Rusnak talks about the pitfalls of using bad research and what you can do to avoid these problems in our latest video podcast.

Content repurposing is a fantastic way to stretch your content marketing efforts further by using existing content in new and creative ways.

An example of content repurposing may involve taking a blog post and turning it into a podcast. You could also create an infographic out of a case study.

B2B marketing is a tough nut to crack. While B2C sales often come down to reviewing customer personas and following consumer trends, B2B is something else entirely. Why is B2B marketing so hard? After all, you would think that marketing your products and services as a business owner to other business owners would be easier. You’re all in the same boat, right?

Well, not so fast there, young entrepreneur (You may not be young, but let’s pretend because it makes me sound wise.) You’re partially right in your thinking, but you’re also missing some major variables.

Storytelling in content marketing means to relate to your customers on a personal and emotional level. Learn more in our latest video podcast.

Lancaster, SC, may not be the first place you think of when you consider premium eyewear from top designers, but David Ghent is on a mission to change that. David is the founder and owner of Eyewear by David, a boutique eyewear shop that offers access to exclusive fashion trends in glasses and sunglasses, including frames from brands like Monoqool, NW 77th, LaFont, and Silhouette.