Business owners in Charlotte always reach out to Charlotte Content Marketing, wanting to know: “What can you do to attract more customers when the economy is rough? I want to know how to get more customers for my business in Charlotte.” It’s no secret that everyone feels the pinch in 2023, making it difficult to continue business as usual. To help business owners in the Charlotte Metro get more customers in the door, we’ve compiled a list of seven low-cost/no-cost lead-generation strategies to keep customers engaged when the economy feels a bit iffy.

We get asked all the time about how to go viral on Twitter or how to go viral on YouTube. Many business owners see content racking up millions of views on social media and want in on the action. This, of course, makes sense since views equal dollars, right? Well, not so fast. The truth is that virality is a vanity metric on its own, and going viral on social media doesn’t mean anything if you can’t leverage viral content to attract customers. At the end of the day, going viral serves no purpose if it doesn’t support your goals and your company’s bottom line.

You probably hear about trust and loyalty in business all the time, but have you ever really asked yourself, “Why is it important to build trust with customers?” After all, they aren’t your friends or family, and you aren’t giving them your bank passwords – so why is building trust with customers a top priority for so many business owners? It’s true that customer trust and loyalty are vital for business success, but for too many business owners, trust and loyalty have become mere buzzwords with no plan or substance behind them.

With all of the AI buzz lately, it got me thinking: As a creative professional, I approach creative content from a different perspective compared to someone who is only consuming content. I can completely understand why people are blown away by the likes of ChatGPT and Midjourney. It really is neat stuff, and it works well when it works (emphasis on “when”.) If you don’t look any deeper than surface level, it seems like it does the truck beautifully. So, what’s the harm?

Have you ever tried to solve a problem with just a little bit of information available? Perhaps its how we’re programmed as humans, but people often assume they know what they’re talking about after only a brief introduction to a subject. In the digital age, it’s easy to think that reading a few articles or taking a free course can turn you into an expert in any field, including content marketing. You may have searched for how to attract new clients in Charlotte or looked up marketing tips for companies in Charlotte. The Internet probably gave you a lot of good advice, and maybe you think, “Ok, this will be easy. I’ve got this.”