If you want to know how to write content that converts, you first need to think about how to write conversationally. Conversational writing is a style that incorporates the feeling of dialogue where none exists. Why does this work, and why should you write conversationally? Simply put, conversational writing is more engaging. It helps to draw the reader in and make them feel like they are a part of the process. In a sense, you’re having a two-way discussion with the reader through a one-way platform.

Using your podcast as a PR branding tool, you can also put a human face on your brand. With the Internet, it’s easy to fall into the trap of providing service to your customers without engaging face-to-face. There’s a lot of efficiency in this, but how much brand loyalty are you losing by skipping face-to-face interaction?

At Charlotte Content Marketing, we provide reputation management solutions, and a big part of reputation management involves driving adverse content down by promoting positive content. To do this, we first need to recognize that this puzzle has two distinct parts. First is reputation planning, also sometimes referred to as reputation marketing. This is where we know that some negative news may be headed our way, so we get out in front of it. Essentially, we’re frontloading positive content to tamp down the negative.

Updating content on your website may not be something you think about often. After all, you’re always being told by digital marketing companies to focus on creating new and engaging content. While it’s true that your business does need new and engaging content on a continual basis, updating older existing content can actually be really beneficial. Updating older content is a cost-effective way to use existing assets to boost search engine rank and engage customers and leads.

No matter how you define a blog, you can't deny that they're everywhere. I've seen some companies go all out with their blogs, posting content multiple times daily, with pictures, videos, comment sections, and everything else that sparkles and shimmers. But, on the other hand, more often than not, I see blogs that look like ghost towns. These are blogs on company sites that were last updated six months ago, and the content that does exist is short and contains very little value.