Website Content
Your Charlotte NC business’ website is likely your company’s hub for customer engagement on the web. While social media, video streaming platforms, and other online outlets all provide a benefit for customer outreach, your website is the most important tool your brand has to reach customers and get found on the web.
If your website content doesn’t connect, contact Charlotte Content Marketing for help. We can create a customized content strategy to not only provide your company with expert writing but also to deliver guidance in SEO solutions to help increase visibility in search engine results pages. Paid advertising and other strategies can work to your advantage, but the best way to drive traffic to your site is to have well-written, informative, and valuable content across and throughout your brand’s website.
The Benefits of Quality Website Content
Your brand’s website content is your company’s voice when you’re not around. 24 hours a day, your brand’s website serves as a customer service specialist, a sales professional, a marketing representative, a tech support agent, and more. People visit your brand’s website for all kinds of reasons, and so it pays to have the right content available when they arrive.
Strong, quality website content for your Charlotte-area business means you have the opportunity to build brand authority and trust while also engaging prospects and leads.
Additionally, your website content is how customers interact with your brand when they want to learn about products and services, get answers to questions, or find out about the latest news and views of your company. This means your company’s website content needs to be informative, educational, engaging, and entertaining. It should be memorable, shareable, and valuable.
Our Approach
When you partner with Charlotte Content Marketing, we devise a customized strategy to approach your website’s content. Our process involves meeting with you to discuss your goals and your current content marketing strategy. We then perform a content audit to examine where your current website content is reaching its goal and where more work needs to be done.
Once we’ve established a baseline, we get to work crafting personalized, unique content that is written for humans but is also exactly what search engines are looking for. We do this using SEO best practices, keyword research, in-depth digital tools, and a data-driven approach to engineering the right content for your needs, your customers, and search engine algorithms.
To learn more, schedule your personalized consultation with Charlotte Content Marketing to learn how we can help. Contact us online, or call (704) 323-6762 today.
Don’t Worry About Length
Some Charlotte NC business owners try to write website content based on length. They mistakenly believe that long content is better.
The truth is that there is no standard for length when it comes to website content, but you do need to keep the visitor in mind. If you feel that you can get the message across in less than 100 words, then go for it. If you think it’s going to take a few thousand words to do the job, then that’s what it’s going to take.
Each Word Should Hold Value
When writing pages for your brand’s website, take your time and really think about how much value each word holds. Providing value in your website’s content is important for two reasons: it builds brand authority in the eyes of consumers, and it tells search engines what your site is about.
Google places a lot of weight on helpful content these days, and this means your website content needs to offer visitors real value instead of merely a sales pitch.
Tips for Writing Your Own Website Content
At CCM, we believe that every Charlotte business owner has the ability to help themselves. This is why we provide tips for writing great website content.
Below are some of the most important things you can do to maximize the value of your website content:
Update Content Often
Updating your website’s content often keeps things fresh, gives visitors and customers a reason to come back, and helps search engines prioritize active sites.
It’s a good idea to conduct a content audit from time to time as well to ensure that all of the content on your brand’s website is still valid and relevant.
Write Naturally
When writing website content, do so naturally. Don’t try to force keywords, and don’t try to write specifically for search engines. Google has made it clear that content written by humans for humans is what its algorithms look for.
Beyond that, if your website content sounds stiff and forced, it is more likely to turn away the very audience you’re trying to attract.
