Likes and Shares Are Not Leads: How to Use Social Media Content Effectively

Here is a fact you may not want to hear: Likes and shares on social media are not leads. They may make your brand feel good, and we can’t lie – they do offer some validation and possibly some exposure - but they are not leads.

What this means for your content marketing strategy is that you could be wasting valuable time, talent, and resources if you’re busy chasing likes instead of focusing your efforts elsewhere.