Content Marketing Vs. Copywriting
You may already know that copywriting is the process of creating written text to be used in marketing and advertising - but isn’t that what content marketing is? Well, yes and no. To help you get a better understanding of copywriting, content marketing, and how the two are different, we’ve put together a quick and easy guide.
Likes and Shares Are Not Leads: How to Use Social Media Content Effectively
Here is a fact you may not want to hear: Likes and shares on social media are not leads. They may make your brand feel good, and we can’t lie – they do offer some validation and possibly some exposure - but they are not leads.
What this means for your content marketing strategy is that you could be wasting valuable time, talent, and resources if you’re busy chasing likes instead of focusing your efforts elsewhere.