Top-of-funnel, generic content is dead. AI and zero-click searches now handle most of the general information, but this is your chance to provide personalized, in-depth content that your competition can’t match.

Learn more in our latest podcast episode as CCM Founder Andrew Rusnak explores what your new content strategy should be in the AI era.

In this episode, we're breaking down three of the biggest marketing trends Charlotte-area business owners need to be aware of in 2025. From AI-powered search to the rise of zero-click results, we’ll cover what these changes mean for your Charlotte business with practical advice you can use today and in 2025.

You'll learn:

Why showing up on Google isn't enough anymore (and where you need to be instead)

The truth about AI and local search (it's not what you think)

Simple changes you can make to improve your visibility

Whether you're running a restaurant in South End or a law firm in Uptown, this episode will give you the clarity you need to make smart decisions about your digital presence in 2025.

Visit Charlotte Content Marketing to learn more about our podcasting services in Charlotte.

Are you too focused on building your social media follower count? Is there a better way to tackle social media marketing? In this episode of the Charlotte Content Marketing Podcast, we explore why follower counts aren’t the best metric to watch and how you may actually be hurting your brand by chasing numbers.

In this episode, we're breaking down three of the biggest marketing trends Charlotte-area business owners need to be aware of in 2025. From AI-powered search to the rise of zero-click results, we’ll cover what these changes mean for your Charlotte business with practical advice you can use today and in 2025.

You'll learn:

Why showing up on Google isn't enough anymore (and where you need to be instead)

The truth about AI and local search (it's not what you think)

Simple changes you can make to improve your visibility

Whether you're running a restaurant in South End or a law firm in Uptown, this episode will give you the clarity you need to make smart decisions about your digital presence in 2025.

Visit Charlotte Content Marketing to learn more about our podcasting services in Charlotte.

In this episode of the Charlotte Content Marketing Podcast, Andrew Rusnak discusses how AI model collapse threatens the integrity of data on the Internet. Learn how AI data is feeding upon itself and how you can take steps to protect your brand from harm through authentic content.

This episode of the Charlotte Content Marketing Podcast answers the question, “How do I find topics to talk about on a podcast?” Explore tips from Andrew Rusnak, an expert in content development and strategy.

In this episode of the Charlotte Content Marketing Podcast, Andrew Rusnak discusses owned media, earned media, and paid media as well as how to use each type in your content strategy.

In this episode of the Charlotte Content Marketing Podcast, we take a look at situations where content marketing may not be the right fit for a business.

In this episode, we explore how long content marketing takes to show results as well as what goes into content marketing over the course of a year.

This episode of The Charlotte Content Marketing Podcast explores why it’s important to verify the data you use in your content marketing efforts.