In this episode of The Charlotte Content Marketing Podcast, Andrew Rusnak explains who content marketing may not be a good fit for. Some examples of businesses for which content marketing may not be a good investment include:

1. Businesses without an established online presence

2. Businesses without a marketing budget

3. Businesses without expertise or subject matter experts (SMEs)

4. Businesses that conduct most transactions offline

5. Businesses that rely on immediacy to sell products & services

6. Businesses that sell products that will only be purchased one time

This video podcast goes into more detail about these scenarios and more as Andrew explains why content marketing may or may not be a good investment for certain types of businesses. Additionally, Andrew provides some alternatives to content marketing that may work better for these businesses.

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