In our latest video podcast episode, Charlotte Content Marketing Founder Andrew Rusnak discusses content distribution through owned media, earned media, and paid media.

He also lays out some use cases for each type of content strategy, providing examples of how you can use each type of media individually and in combination to form a content distribution strategy.

Below are some highlights:

• Owned media includes outlets like your website, blog, social media channels

• Earned media includes things like brand mentions, inbound links from guest posts, content shares, press coverage

• Paid media includes things like PPC ads and advertorials.

• You can use one or a combination of content distribution types

• Different brands, industries, products, services, goals, and customers will benefit more from one approach or the other

This video also discusses some of the challenges of specific strategies. For example, earned media content distribution takes time because brands must foster meaningful relationships across the web. Paid media strategies can be effective for building brand awareness for new companies, but because consumers are inundated with ads these days, paid media may get ignored and deliver a low ROI.

Lastly, Andrew lays out the case for using a combination of strategies to cover owned, earned, and paid media across the web. At Charlotte Content Marketing, we know that each brand needs a unique strategy for content distribution, and we’re here to help if you’re unsure where to get started on your content marketing journey.

Contact Charlotte Content Marketing to Learn More About Content Distribution Strategies

Contact our team today to schedule a no-obligation consultation by calling (704) 323-6762, or use our contact form to reach our content marketing specialists on the web.